Untitled Document

C.V. / AWARDS

HISTORY

Freelance • NYC • 11/ 2013 – present
Creative-at-large

Creative leader, thinker, designer, writer, storyteller, and strategist working independently with clients who are looking to extend their brand in all media and get more 'awesome' out every idea.

  • Formulating creative strategy and strategic creative to launch a 360 brand campaign—tv, print, radio, digital, mobile, social, experiential—for EmblemHealth.
  • Working with, ED&F Man/Volcafe, to create the brand identity, collateral, website, sales materials, photo/video asset library, and fully-integrated launch campaign for The Genuine Origin Coffee Project.
  • Defining the global brand voice and look & feel for Amy's Kitchen, directing digital strategy, leading their online redesign, and crafting social media communications.
  • Helping Part of the Solution (POTS)—a nonprofit in the country’s poorest community—lift their brand identity and relaunch their digital presence in order to increase opportunities for fundraising, volunteerism, and client services.
  • CLIENT LIST: Amy's Kitchen, Central Park Conservancy, Dell, ED&F Man/Volcafe, EmblemHealth, Google Fiber, Part of the Solution (POTS), PricewaterhouseCoopers, Sage, Sanofi, UPS

    mcgarrybowen • NYC • 02/ 2008 – 11/ 2013
    Executive Creative Director

    Established a cross-disciplinary team to concept, create, and execute award-winning brand narratives in digital, traditional, social, mobile, direct, and experiential advertising for blue chip clients. Solutions seamlessly merged strategic, data-driven insights with creative excellence in storytelling to increase audience awareness, acquisition, and retention in new, unexpected ways.

  • Led agency to numerous honors including Agency of the Year 2009/2011.
  • Won new clients, Chevron, JPMorgan Chase & Co.; retained clients throughout agency tenure; brought exponential increase to client revenue year over year.
  • Launched first ever advertising campaigns for JPMorgan Chase & Co., J.P. Morgan, and J.P. Morgan Asset Management (won IAC award for Best Integrated Campaign).
  • Pioneered the agency’s digital, mobile, and social practice.
  • Defined departmental processes, monitored financials, and mentored by example.
  • CLIENT LIST: Central Park Conservancy, Chase Cards (Freedom, Ink, Liquid), Chase Community Giving and the American Giving Awards, Chase Private Client, Chase Retail, Chevron, JPMorgan Chase & Co., J.P. Morgan, J.P. Morgan Asset Management, Kraft, Motorola, NewsCorp, Northrop Grumman, TEACH.org, U.S. Olympic Committee

    CDMi Connect • NYC • 10/ 2004 – 10/2007
    VP, Associate Creative Director

    Director of all online creative operations for over two dozen brands. Collaborated with multi-disciplinary staff to create top-flight, integrated marketing programs that connected brands to patients, HCPs, and sales professionals. Agency authority on usability, accessibility, new and next tech, branding, and color theory. Led numerous internal initiatives to formulate process, improve retention, and strengthen relations with vendors and partner agencies.

    CLIENT LIST: Representing a broad range of products and services for Amgen Inc., Boston Scientific Corp., Genentech Inc., Janssen Pharmaceutica, Novartis AG, Novo Nordisk A/S, Pfizer Inc., Serono S.A.

    NextLeft • LA • 12/ 2001 – 08/ 2004
    Design Director

    Designed and directed leading-edge campaigns for 75% of the agency's client roster. Assumed role of new technology leader and rich media expert. Acted as key figure in acquiring new business and growing current business with core account team. Coordinated project estimates, budgets, and staffing. Earned accolades as mentor and motivator.

    CLIENT LIST: Alpo, Butterball, Chef Boyardee, Countrywide Financial, Fancy Feast, Healthy Choice, Hunts, Kyocera Wireless, Manheim Auto Auctions, Orville Redenbacher, Slim Jim

    marchFIRST • NYC • 04/ 1998 – 05/ 2001
    Manager, Development & Design

    Held a unique position that bridged art and production. Pioneered Flash as a viable and effective marketing tool and led new technology R&D. Earned over a dozen international awards for work on Audi and Saks Fifth Avenue. Work cited three times in One Show Interactive Vol. IV.

    Audi, Barnes & Noble, Credit Suisse, Fidelity, GE Capital, HVB Markets, InStyle, NTT DoCoMo, Saks Fifth Avenue, XO, Ziff-Davis, Zurich Financial

    EDUCATION

    John Carroll University • Cleveland, Ohio • 08/ 1990 – 01/ 1994 • Triple Major: B.A. Humanities, French, International Studies

    La Sorbonne • Paris, France • 01/ 1993 – 05/ 1993 • Certificat: Art History, Literature

    ETC.

    Various speaking engagements and creative juries
    Published Photographer
    Fluent French – reading, speaking, writing
    Ironman Triathlete