Multifaceted creative leader combining business acumen and hands-on artistic talent to deliver high quality, high impact experiential marketing engagements to brand audiences around the world.
Manages global, cross-functional teams to elevate the attendee experience and create memorable moments with a fusion of new technology, innovative processes and design thinking. Client roster spans many verticals—Finance, Auto, CPG, Hospitality, Techology, Non-Profit, etc.
Creative thinker, designer, writer, storyteller, and strategist creating high-touch brand engagements and experiences through traditional, digital, and social platforms.
Led the creative and strategy process from concept to execution against current and new business opportunities for a number of clients including Amy’s Kitchen, Central Park Conservancy, Dell, ED&F Man/Volcafe, EmblemHealth, Google Fiber, Part of the Solution (POTS), PricewaterhouseCoopers, Sage, Sanofi, The Genuine Origin Coffee Project, and UPS. Ensures work meets the highest standards of quality.
Led cross-functional creative teams to translate the client’s marketing objectives into clear strategies and develop award-winning design, branding and multichannel marketing solutions.
Oversaw creative and creative processes for AOR clients Chevron and JPMorgan Chase. Led the development of creative ideas and their evolution into scalable end-to-end solutions. Identified strategic, creative, and workflow opportunities to build both the internal team's delivery as well as the client’s competitive position in the market place. Trained and mentored 30 direct reports.
A full-service health and wellness advertising agency dedicated to strengthening relationships between brands, patients, and HCPs. Oversaw the content and creative direction for a variety of assigned products for multiple clients including but not limited to Amgen Inc., Boston Scientific Corp., Genentech Inc., Janssen Pharmaceutica, Novartis AG, Novo Nordisk A/S, and Pfizer Inc.
Led creative team to develop deliverables in line with the client's strategy and appropriate for the brand. Ensured the quality of the concept and the work exceeded standards for creative excellence and client satisfaction.
Designed and directed leading-edge campaigns for 75% of the agency's client roster. Assumed role of new technology leader and rich media expert. Acted as key figure in acquiring new business and growing current business with core account team. Coordinated project estimates, budgets, and staffing. Earned accolades as mentor and motivator.
SELECTED CLIENTS: Alpo, Butterball, Chef Boyardee, Countrywide Financial, Fancy Feast, Healthy Choice, Hunts, Kyocera Wireless, Manheim Auto Auctions, Orville Redenbacher, Slim Jim
Bachelor of Arts in Humanities, French, and International Studies
John Carroll University, Cleveland, Ohio
Certificate in Art History, Literature La Sorbonne University, Paris, France
Various speaking engagements and creative juries
Fluent French – reading, speaking, writing